Built to Fix a Broken Trade Route
Morocco grows some of the best fresh produce in the world. UK buyers want it. We built the infrastructure to connect them — directly.
Why Provada Exists
Morocco exports over 200,000 tonnes of fresh produce to the UK every year — and the vast majority of it still passes through opaque broker networks that charge 15–25% and provide almost no transparency to either side. Moroccan growers don't know who is buying their produce. UK wholesalers don't know which farm it came from. Both sides lose.
Provada was built to change that. We created a verified, bilingual, managed trade platform that gives growers a direct route to UK buyers — and gives buyers a transparent, trusted supply of Moroccan produce with all the compliance and logistics handled. We have field agents on the ground in Agadir and Casablanca. We have sales representatives working Birmingham Wholesale Market and New Covent Garden.
"A future where every Moroccan grower can sell to UK buyers directly — and every UK wholesaler knows exactly which farm their produce came from."
We Are on the Ground — on Both Sides
United Kingdom
Locations
Birmingham Wholesale Market · New Covent Garden, London · Manchester
Roles
Business development, trade compliance, customer success
Morocco
Locations
Agadir (Souss-Massa) · Casablanca
Roles
Grower verification, field agents, logistics coordination